International Association for standardization and certification of professionals in User-centered design and Design Thinking.
Why D.Standards?
User-centered design, Design Thinking and other user-oriented design methods are used successfully in many organizations nowadays. Several thousand employees within a vast amount of companies have taken part in a Design Thinking training.

Nevertheless no appropriate standards and test methods exist today to assess the quality of training progress, the qualifications of individuals and to describe professional development and career paths. Proper staffing of employees with a Design Thinking background for projects is impossible because the qualification level is unknown and not measured by standard.

D.Standards is an association with members from industry and science that is committed to developing, stipulating and further developing norms and standards for user-centered design (UCD) and design thinking (DT).
Worldwide standards
D. Standards harmonizes the different approaches and methods to set appropriate Design Thinking qualification standards that industries can work with and that is accepted by the Design Thinking community worldwide and human resources professionals.
Independent
D. Standards is an independent non-profit organization, that develops Design Thinking certifications.
Certification
D. Standards develops tests to assess the Design Thinking skills and competencies of practitioners and coaches. The certification of D. Standards is open to all. It is not necessary to be a member or book a training or a course.
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System structure
About levels
A practitioner is a valuable Design Thinking team member and knows the Design Thinking process, methods and principles. The practitioner is also able to apply these skills depending on his/her degree of maturity.

Are you aware of the methods and principles of Design Thinking? Then you should test yourself in one of the practitioner levels.
Level P0
Methodological skills:
• Knows 10 DT-methods
• Knows DT-principles, -benefits, -terminology, -process

Personal and social communicative competency:
• keen to experiment
• ability to understand other perspectives
• ability to try new things

Work experience: not necessary
Verification: none
Level P1
Professional and methodological skills:
• Knows 20 DT-methods
• Knows DT-principles, -benefits, -terminology, -process
• Is able to apply 10 DT-methods

Work experience: finished one real life project and run the complete DT-cycle during the project.

Verification:
P0, one project reference with contact person.

Personal and social communicative competency: readiness to learn, keen to experiment, ability to understand other perspectives, competency of activity and decision-making, ability to try new things, creative drive.
Level P2
Professional and methodological skills:
• Knows 30 DT-methods
• Knows and acts according to DT-team rules
• knows 20 DT-methods and knows how/when to apply them, also in complex situations
• Interdisciplinary knowlegde, analytical skills, ability to assess things

Work experience:
minimum 2 years of practicing DT.

Verification:
• P1-certificate not older than 2 years
• 3 project references with persons to contact

Personal competency: openness to changes and readiness to learn, holistic thinking, self-reliance.

Social communicative competency: keen to experiment, ability to work in a team, cooperative skills, ability to solve problems, ability to understand other perspectives.

Competency of activity and decision-making:
ability to try new things and inspire others, creative drive and optimism.
Level P3
Professional and methodological skills:
• Expertise on a P2-Level
• P3 knows most DT-tools and methods, and how/when to apply them, also in complex DT-projects.
• Interdisciplinary knowledge, analytical skills, ability to assess things, conceptional strength

Work experience: minimum 5 years.

Verification:
• P2-certificate not older than 2 years
• References with person to contact
• Publications
• DT-Vita

Personal competency: creative skills, openness to changes, readiness to learn, holistic thinking, discipline, reliability, credibility, self-reliance.

Social communicative competency: keen to experiment, ability to work in a team, openness to dialogue, cooperative skills, ability to solve problems, ability to understand other perspectives.

Competency of activity and decision-making: ability to try new things, inspiring others, creative drive.
A coach guides teams successfully through the Design Thinking process that has practitioner knowledge and skills with the ability to teach this knowledge and to motivate and guide the practitioners team during the Design Thinking process. The coach is also able to implement and manage Design Thinking process in a department or a company.

Are you able to guide teams successfully through the Design Thinking process and to roll out complete Design Thinking processes in companies? Then you should test yourself in one of the coach levels.
Level C1
Professional and methodological skills:
• Expertise on a P1-Level.
• Кnows the organizational an processual things that go along with the DT-process like team staffing, space, tools, material, process planning and documentation, (de-)briefing.
• Guides teams, recognizes and is able to react on team dynamics.
• Realize challenges or errors in the DT-project and is able to respond.
• Interdisciplinary knowledge, analytical skills, ability to assess things, ability to lecture.

Work experience: minimum 1 year.

Verification: P0, P1-certificate (optional).

Personal competency: readiness to learn, holistic thinking, reliability, credibility, delegating.

Social communicative competency: openness to dialogue, cooperative skills, ability to understand other perspectives, articulateness, communicative skills.

Competency of activity and decision-making: ability to try new things, inspiring others, initiative.
Level C2
Professional and methodological skills:
• Expertise on a P2-Level
• Is an expert in organizational an processual things that go along with the DT-process like team staffing, space, tools, material, process planning and documentation, (de-)briefing.
• Is able to develop workshop conceptions.
• Interdisciplinary knowledge, analytical skills, ability to assess things, ability to lecture.

Work experience: minimum 2 years.

Verification:
• C1-certificate not older than 2 years
• References with person to contact
• DT-Vita
• Teaching activity (proven)
• P2-certificate (optional)

Personal competency: creative skills, openness to changes, readiness to learn, holistic thinking, reliability, credibility, delegating.

Social communicative competency: openness to dialogue, cooperative skills, ability to understand other perspectives, articulateness, ability to advise others, communicative skills.

Competency of activity and decision-making: ability to try new things, inspiring others, initiative, leading with the target in mind.
Level C3
Professional and methodological skills:
• Expertise on a C2/P3-Level
• Knows most DT tools and methods, and how/when to apply them, also in complex DT-projects.
• Interdisciplinary knowledge, analytical skills, ability to assess things, ability to lecture, conceptional strength, interdisciplinary and market knowledge, professional reputation, awareness of results.

Work experience: minimum 5 years.

Verification:
• C2-certificate not older than 2 years
• References with person to contact
• Publications
• DT-Vita
• Teaching activity (proven)
• Works as an auditor for P3,C2-vertification interviews

Personal competency: creative skills, openness to changes, readiness to learn, holistic thinking, discipline, reliability, credibility, self- reliance, delegating

Social communicative competency: keen to experiment, ability to work in a team, openness to dialogue, cooperative skills, ability to solve problems, ability to understand other perspectives, articulateness, ability to advise others, communicative skills, acquisition skills

Competency of activity and decision-making: ability to try new things, inspiring others, creative drive, energy, initiative, leading with the target in mind.
The value of an independent and standardized certification for Design Thinking
Fast identification of the right employee resources within a company based on reliable standards (for example: DT project manager, DT practitioner, DT coach).
Faster and more efficient assessment of potential employees based on certificates.
Utilizing certification as a reward for employees.
1. Staffing
2. Hiring
3. Reward
Ensuring long-term preservation of quality.
4. Recertification
The certificate shows capabilities independently proven.
Based on the level of certification the company could develop a roadmap for a clear education path.
1. Career
2. Development
Company
Employee
Test elements

In this test element your problem solving capabilities will be highlighted.
D.Logic
The test shows how many of the Design Thinking principles are part of your heart and mind.
D.Mind
The test element checks your Design Thinking knowledge in the theory and practice.
D.Skills
Rookie test
Check if you are ready for the test element D. Skills level 1.
Benefits for D.Standards members
Valid and accurate assessment of the key skills areas: DT knowledge in the theory and practice, problem solving capabilities, mindset.
D. Standards Certificate recognised and trusted by individuals and organisations worldwide.
Free use of the D.Standards logo.
Involvement in the development of the certification criteria.
Free access to D.Standards papers, surveys and studies.
Design Thinking around the Globe
Today's organizations face multifaceted problems that are part of increasingly complex business models. Continued expansion of global transactions, supported by partnerships that can span large ecosystems, create unique opportunities and unique challenges for businesses. These challenges demand multidimensional solutions and require more than just basic applications of current products and services.
The old way was about disciplines. The new way will be about projects and understanding what people want.
— Jim Hackett, CEO at Ford
This is where Design Thinking comes into play. By applying this framework, organizations can not only address everyday business problems and challenges but also gain a competitive edge. To stay relevant, companies must innovate without disruption to drive growth and profitability.
Quick facts
Coach Level C3
Professional and methodological skills:
• Expertise on a C2/P3-Level
• Knows most DT tools and methods, and how/when to apply them, also in complex DT-projects.
• Interdisciplinary knowledge, analytical skills, ability to assess things, ability to lecture, conceptional strength, interdisciplinary and market knowledge, professional reputation, awareness of results.


Work experience: minimum 5 years.

Verification:
• C2-certificate not older than 2 years
• References with person to contact
• Publications
• DT-Vita
• Teaching activity (proven)
• Works as an auditor for P3,C2-vertification interviews


Personal competency: creative skills, openness to changes, readiness to learn, holistic thinking, discipline, reliability, credibility, self- reliance, delegating

Social communicative competency: keen to experiment, ability to work in a team, openness to dialogue, cooperative skills, ability to solve problems, ability to understand other perspectives, articulateness, ability to advise others, communicative skills, acquisition skills

Competency of activity and decision-making: ability to try new things, inspiring others, creative drive, energy, initiative, leading with the target in mind.
Coach
A coach guides teams successfully through the Design Thinking process that has practitioner knowledge and skills with the ability to teach this knowledge and to motivate and guide the practitioners team during the Design Thinking process. The coach is also able to implement and manage Design Thinking process in a department or a company.

Are you able to guide teams successfully through the Design Thinking process and to roll out complete Design Thinking processes in companies?
Then you should test yourself in one of the coach levels.
Practitioner
A practitioner is a valuable Design Thinking team member and knows the Design Thinking process, methods and principles. The practitioner is also able to apply these skills depending on his/her degree of maturity.

Are you aware of the methods and principles of Design Thinking?
Then you should test yourself in one of the practitioner levels.
Coach level С2
Professional and methodological skills:
• Expertise on a P2-Level
• Is an expert in organizational an processual things that go along with the DT-process like team staffing, space, tools, material, process planning and documentation, (de-)briefing.
• Is able to develop workshop conceptions.
• Interdisciplinary knowledge, analytical skills, ability to assess things, ability to lecture.

Work experience: minimum 2 years.

Verification:
• C1-certificate not older than 2 years
• References with person to contact
• DT-Vita
• Teaching activity (proven)
• P2-certificate (optional)

Personal competency: creative skills, openness to changes, readiness to learn, holistic thinking, reliability, credibility, delegating.

Social communicative competency: openness to dialogue, cooperative skills, ability to understand other perspectives, articulateness, ability to advise others, communicative skills.

Competency of activity and decision-making: ability to try new things, inspiring others, initiative, leading with the target in mind.
Coach level C1
Professional and methodological skills:
• Expertise on a P2-Level
• Is an expert in organizational an processual things that go along with the DT-process like team staffing, space, tools, material, process planning and documentation, (de-)briefing.
• Is able to develop workshop conceptions.
• Interdisciplinary knowledge, analytical skills, ability to assess things, ability to lecture.


Work experience: minimum 2 years.

Verification:
• C1-certificate not older than 2 years
• References with person to contact
• DT-Vita
• Teaching activity (proven)
• P2-certificate (optional)

Personal competency: creative skills, openness to changes, readiness to learn, holistic thinking, reliability, credibility, delegating.

Social communicative competency: openness to dialogue, cooperative skills, ability to understand other perspectives, articulateness, ability to advise others, communicative skills.

Competency of activity and decision-making: ability to try new things, inspiring others, initiative, leading with the target in mind.
Practitioner Level P0
Methodological skills:
• Knows 10 DT-methods
• Knows DT-principles, -benefits, -terminology, -process

Personal and social communicative competency:
• keen to experiment
• ability to understand other perspectives
• ability to try new things


Work experience: not necessary
Verification: none
Practitioner Level P1
Professional and methodological skills:
• Knows 20 DT-methods
• Knows DT-principles, -benefits, -terminology, -process
• Is able to apply 10 DT-methods


Work experience: finished one real life project and run the complete DT-cycle during the project.

Verification: P0, one project reference with contact person.

Personal and social communicative competency: readiness to learn, keen to experiment, ability to understand other perspectives, competency of activity and decision-making, ability to try new things, creative drive.
Practitioner Level P2
Professional and methodological skills:
• Knows 30 DT-methods
• Knows and acts according to DT-team rules
• knows 20 DT-methods and knows how/when to apply them, also in complex situations
• Interdisciplinary knowlegde, analytical skills, ability to assess things


Work experience: minimum 2 years of practicing DT.

Verification:
• P1-certificate not older than 2 years
• 3 project references with persons to contact

Personal competency: openness to changes and readiness to learn, holistic thinking, self-reliance.

Social communicative competency: keen to experiment, ability to work in a team, cooperative skills, ability to solve problems, ability to understand other perspectives.

Competency of activity and decision-making: ability to try new things and inspire others, creative drive and optimism.
Practitioner level P3
Professional and methodological skills:
• Expertise on a P2-Level
• P3 knows most DT-tools and methods, and how/when to apply them, also in complex DT-projects.
• Interdisciplinary knowledge, analytical skills, ability to assess things, conceptional strength


Work experience: minimum 5 years.

Verification:
• P2-certificate not older than 2 years
• References with person to contact
• Publications
• DT-Vita

Personal competency: creative skills, openness to changes, readiness to learn, holistic thinking, discipline, reliability, credibility, self-reliance.

Social communicative competency: keen to experiment, ability to work in a team, openness to dialogue, cooperative skills, ability to solve problems, ability to understand other perspectives.

Competency of activity and decision-making: ability to try new things, inspiring others, creative drive.
Contacts
If you want to know more about D.Standarts, feel free to e-mail us via:
ksenia.n@lab-w.com
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